Sunday, February 17, 2013

# 3: Travelers Alert Index

Metric Type                                                      Level
     SAVINGS: Possible                                        MASTER
     SERVICE: No                                                 ADVANCED
     SAFETY: Yes                                                BASIC
     SUSTAINABILITY: No

Description
Tracking and reaching travelers in potentially dangerous situations is key to addressing a company's Duty of Care responsibilities. 

While many companies have these components in place, and do in fact reach out to and assist travelers as events warrant, not many have metrics in place to measure the ongoing effectiveness of these efforts. Without tracking, companies a) have no idea how well they are servicing travelers in need and meeting Duty of Care requirements--either for a singular event or over time, and b) get little-to-no credit (outside the immediate parties involved in the situation) for delivering this valuable service. 

Establishing a basic metric here only requires two components: a capable and willing travel agency, and a tool/system that tracks global events that could negatively affect travelers.

Formula

Travelers Alert Index (TAI) = Total number of travelers in high-alert regions / Total number of travelers
  • In Q3, we had 80 travelers in areas where a Level 4 or 5 safety alert was issued. Globally in Q3 we had 425 total travelers. The formula for TAI is 80/425 = 19%.
    Last year for the same quarter, our TAI was 30/415 = 7%.
    This significant increase is primarily a result of increased travel to County X. 
       
Usage
This metric is used to evaluate, over time, changes in the percentage of travelers operating in potentially dangerous areas. As this percentage increases, it may require further actions on the firm's part to put in place further processes (ex: pre-approval of these types of trips), services (ex: repatriation services), and tools (ex: enhanced insurance coverage) to address changing needs. 

This type of metric is easily understood by non-travel professionals.

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